Bolter response answers

From Glenn:

2. Is a viral campaign, such as the one used by The Dark Knight, a form of media?

I wasn't aware of the viral campaign by the Dark Knight, but in all of the viral campaigns that I have seen (such as the example with the combined cellular phones popping corn) are definitely forms of media. 1. They're communicating to the audience on many levels—visually, with audio, with suggested overtones, and by providing a "Wow!" factor that provokes thought.